In an Ecosystem of Trust, Trial Enthusiasm can ‘Spread Like Wildfire’
By Deborah Borfitz
February 24, 2026 | Ensuring that patients who participate in clinical trials are the ones who bear the burden of the disease is a major and well-recognized challenge due to barriers ranging from mistrust of research and science to lack of access to clinical trials and cultural and logistical barriers. “It’s a national problem, but it requires a local solution,” according to Mimi Fenton, CEO of Cedar Health Research, a clinical research site network in the Dallas-Fort Worth area.
Fenton was speaking at the recent SCOPE event with Amanda Beasley, Ph.D., director of the Representation in Clinical Research (RISE) team at Amgen. The topic was community-centered obesity research born out of a strong, if fledgling, sponsor-site partnership.
One noteworthy result of the collaboration was that Cedar Health Research met 100% of its enrollment targets for underrepresented populations and Native Americans represented half of the enrolled final population, reports Beasley. The key means of removing impediments to access included multiple partnerships with community physicians, including satellite research sites, as well as participation in community activities, a holistic consideration of patient needs, and ongoing education of clinical operations teams.
A major contributing factor to enrollment success was the engagement of Texas Native Health, which provides primary care services to Natives of any federally recognized tribe living in North Texas at no charge. Gary Vollenweider, M.D., a family physician and medical director for the nonprofit organization, said in a pre-recorded interview with Fenton that he has “a huge entourage of patients who are suffering long-term complications [including obesity] they probably should never have had” because they were started on decades-old treatments for diabetes and hypertension.
Their participation in clinical trials for innovative medicines has been prevented mostly by financial barriers, Vollenweider says. “On top of that, here in Texas and especially among the Natives there is some mistrust of the medical system.”
But when he started bringing up the idea of trial participation to patients, they were “surprisingly open-armed,” he says. “Sometimes, they don’t even let me finish the sentence. They are more than happy to have access.” The historical skepticism Natives had about clinical trials seems to have been “by and large” eradicated.
Vollenweider credits the turnaround to the site’s intentional efforts to understand and actively build relationships with the local Native American community. This included the participation of Cedar Health Research in some of the community activities of Texas Native Health, directly handing patients information, and the fact that it “rolled out the red carpet” for patients he has referred there.
Beasley, together with Amgen’s Native American employee resource group, even attended a winter fair put on by the organization. During his 32 years of practicing in the private sector, Vollenweider says, he witnessed “little to no” such direct interactions between pharmaceutical companies and patients.
Seamless Experience
What makes the Cedar Health model unique and well suited to improving health equity is its unbridled focus on removing the burdens of trial participation on patients bearing the burden of diseases under study, says Fenton. The site network is situated in a large metroplex with a demographic representing the entire nation.
Cedar Health Research has partnered with almost 200 community physicians in the Dallas-Fort Worth area who are interested in offering patients the opportunity to participate in clinical research but, due to high caseloads, are unable to do so. The doctors may be seeing 20, 30, or 40 patients per day, and one physician singlehandedly serves eight clinics, she notes.
“Even if they had the money and the resources and they knew how to train CRCs [clinical research coordinators] and put SOPs in place, they may not even have the beds ... or the space to put all of the kits and the boxes and vials and everything that it takes to do clinical research,” Fenton says. “So, what we’ve done is create standalone sites spanning the entire DFW area that serve as an extension of each of those practices and enables a seamless patient journey, and we ensure continuity of care with the treating physician.”
The greatest predictor of recruitment and retention success, after all, is “buy-in of the treating physician,” says Fenton. “If the doc says you should do this [trial], the patient is much more likely to do it.”
In addition to dialoging with the different physicians, Cedar Health actively engages with a variety of population groups. For example, it works with a Korean church, senior centers, and other places of trust, and as much as possible integrates study sponsors into activities with those local communities.
“It’s the little details that really matter,” comments Beasley about the site’s approach. She notes the flyers and posters written for Spanish speakers where great care is taken to make “the smallest tweak in language” for the sake of clarity and impact.
Beasley says she is particularly enamored of Cedar Health’s “trusted phone number” strategy where incoming calls regarding research are answered as the clinic (e.g., Dr. Smith’s office). “It brings one more connection piece and not just some random person talking to yet another random person.” The facility itself resembles a “beautiful doctor’s office with spacious rooms.”
Cedar Health leverages artificial intelligence to plug into the electronic medical records (EMRs) of the different clinics, allowing it to also reach out to patients with a trusted phone number, Fenton adds.
Continued engagement with treating physicians includes reports the principal investigators write that get integrated back into EMRs for the home physicians so they understand the status of their patients in a clinical trial and any excluded medications they shouldn’t be prescribing that might interfere with endpoints in the study, she says.
It is no coincidence that Cedar Health enjoys a retention rate of around 90%, “including the diverse populations who traditionally may not continue to show up for visits,” says Fenton. “It’s all about that trusted relationship between the doctor and the patient and how do you somehow integrate with research into that trusted relationship without creating burden.”
Trust is Paramount
Gaining the trust of physicians isn’t the entire story, says Fenton. It’s also about creating a thoughtful patient experience.
This means patients are being seen by the same care team visit to visit and, if they have kids, there is someone to take care of them who knows their favorite snacks. “We have everything waiting, so it becomes something they look forward to, and they’re excited about,” Fenton says.
Trust is, however, the enabling component because without it there is no patient to enjoy that thoughtfully crafted experience, she adds. She points to a study for another sponsor that involves giving an experimental vaccine to 8-week-old babies. “That’s a really brave move for a parent to say yes ... and we’ve seen almost no hesitancy from the parents when they’re asked by their pediatrician.”
The first patient to be enrolled was a baby of a same-sex couple, recalls Fenton. “The mom said to me, ‘My baby was made from science, and we believe in the science,’ and I don’t think ... outside of that ecosystem of trust with the treating pediatrician that she would have felt necessarily the same way.”
The role of the sponsor is “absolutely key,” she continues, pivoting back to the collaboration with Amgen. “This is not a transactional partnership; this requires a real partnership. We were in the trenches together figuring things out.”
The partnership started with a shared mission and alignment on values, but also “bringing
in the right people at Amgen to ensure ... seamless as possible communication,” says Beasley. The company employs “site engagement leads” who are primarily assigned to large academic centers, but Cedar Health was readily added to the priority list.
“I also think it’s important for us to show up” at events like the winter fair of Texas Native Health, she says, admitting being surprised by the many people who stopped at the Amgen booth. “I was really expecting a ghost town, especially with all the beautiful artwork and jewelry [on display].”
Lessons Learned
Neither sponsors nor sites are perfect, so there were a few bumps on the road, says Beasley. “Community engagement support is not found in a whole lot of budgets and contracts, and the study team often assume that means advertising.” Education of study teams on the topic tends to start anew with each trial.
On the site side, “this was their first time working with a big sponsor directly instead of through a CRO [contract research organization] and so there were a few hiccups with communication and understanding of what’s expected and just having that escalate up through those channels to get it worked out,” Beasley says.
When presented with the idea of a partnership with Amgen, the initial reaction of the clinical operations team at Cedar Health was disbelief, says Fenton, who joined the site network in October 2024 and had the relationship built two months later. “They thought that pharmaceutical companies were just CRAs [clinical research associates].”
Cedar Health consequently spent a lot of time educating the team about the possibilities and collaborative norms of site-sponsor partnerships, she says. They also came to appreciate that Amgen “loves the patients” just as much as they do.
For the ongoing obesity study, “we thought we might have three months for enrollment and enrollment closed in six weeks, and we hadn’t been able to engage or to bring into the clinic any of our Native American ... [or] some of our other underrepresented communities,” says Fenton. But Beasley was able to get Cedar Health a screening extension, enabling the site to reach the 100% milestone with those populations.
From Beasley’s perspective, shared accountability means showing up physically and repeatedly. It’s also about easing concerns regarding quality, audits, and unreliability when working with sites new to Amgen, which is necessary to ensure people are equitably enrolled in clinical trials.
“Of course, they won’t stay new to Amgen, especially if they’re successful,” says Beasley. Cedar Health has already been invited to join more studies because of its stellar success on the first go-round. Once it enrolled its first Native American from the Texas Native Health community for the obesity study, trial enthusiasm “spread like wildfire.”
“When trust leads, access follows, and this partnership shows that it’s possible when sponsors, sites and communities move forward together,” she says.







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